Monday, 14 October 2013

Case Study: Press Packs - Reader Profiles


NME: Reader Profile


Kerrang!: Reader Profile


These are the reader profiles for both NME and Kerrang! magazines. They both have a mean age of 25 for their audience however NME has mentioned that many of their readers are aged between 16 and 24. Due to this, I have decided to target my magazine towards people around the same age range.

Also, NME's audience is made up of 63% males and 37% females. Since NME is one of the UK's most popular rock magazines, I have decided to stick by its statistics and aim to have my gender ratio for my magazine be 60% male and 40% female.

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