Newsstand Task

Newsstand Task

 

From the pictures shown above I have a clear idea of how Tesco had positioned the magazines on their newsstand. Other than the oddly placed food magazine at the front on the newsstand, the magazines on the newsstand appear to be separated by genre. On the top shelf you can see the women's entertainment/fashion magazines while on the bottom shelf there are lifestyle magazines.

All magazines on the newsstand have mastheads that use large and simple fonts. As well as that, all mastheads are written in a colour that stands out against the background colour of the magazine. This makes the masthead stand out and more eye-catching. Also, I've noticed that women's magazines like 'LOOK' as shown in the top right corner of the picture use very feminine fonts and colours. This was done to attract their target audience who are women. Another way in which a magazine can catch the attention of its reader is to feature a celebrity on its front cover. This was done by 'OK!' magazine as shown in the image above in the top right corner. The magazine features Katy Price who is a well known celebrity in the UK.

 Also, all magazines with models have their models looking directly towards the audience, this draws the reader in and creates a connection. Another way in which magazines draw peoples attention is through free giveaways. For example, the magazine in the centre of the top shelf displays a massive coloured strip going across the top of its front cover saying 'FREE...'. The fact that the font is so big means that it'll catch the eye of potential customers passing by. Also, since the magazine is giving something away for free, it gives them a incentive to buy the magazine.