Magazine Distribution

 

Magazine Distribution

Methods of distributing magazines:

·        Electronic Brand Extension: When Music magazines increase their online presense using social networks such as:

-          Twitter

-          Facebook

-          Instagram

This allows them to spread their message and inform people that follow them on social networking websites/applications.

·        Ezines: Ezines are electronic versions of magazines which have similar features actual magazines such as adverts and page numbers. They are usually available for free and usually feature videos and hyperlinks which redirect the reader to other sources. This is used as another way for them to generate income. One example of an Ezine is RWD.

·        Freemiums: These are magazines, newspapers or issues which are given out for free, usually at stations or other public locations which are quite busy. Since they are free, these magazines make their money off ads. One example of a freemium is Metro.

·        Sale or Return: This is a distribution method often used by magazine and newspaper distributors with a newsstand like WH Smith. This is good for shops like WH Smiths as if they do not sell any copies of a particular magazine, they are returned to the distributors with no cost. This means that there is no risk for shops that do this as they do not lose money if magazines do not sell.

·        Subscrition (Postal or Electronic): This is where customers buy a contract (subscribe) to buy a certain amount of magazines at a certain price for a certain amount of time. This is beneficial for the distributors and customers as they get their magazine regularly and usually at a discounted price. This is good for the distributors as it gives them a core readership for the magazine. This method is also done digitally meaning the magazine can also be read from computers and other devises that have access to the internet.